Unlocking Los Cabos Finest—Discretion, Experience, Results
About Zon Murray
A legacy of local expertise with global perspective
Raised in Cabo San Lucas, Zon Murray offers a rare, long-term perspective shaped by over four decades of local experience and global business exposure. Having witnessed Cabo’s evolution from a small fishing village to a world-class luxury destination, Zon brings deep regional knowledge, strategic insight, and a discreet advisory approach to every client relationship. Cabo is not just the market he serves—it is home.
Full Storey
Zon Murray’s life is deeply rooted in Cabo San Lucas. Having moved to Cabo at the age of three, he grew up when the town was still a small fishing village—long before it evolved into the world-class luxury destination it is today. Raised within a close-knit community shaped by family values, local traditions, and respect for the natural environment, Zon developed an early understanding of the region that few can claim.
His appreciation for Baja deepened through years of exploration along the peninsula, traveling the Pacific and Sea of Cortez coastlines and discovering remote beaches and secluded enclaves. Growing up among the “Cabo Kids,” Zon surfed alongside local Mexican children while forming lasting friendships with American expatriates. This cross-cultural upbringing gave him a natural ability to connect with both the local community and the international families who would later make Cabo home.
At 22, Zon moved to London, where he spent over a decade working with global organizations including Berkshire Hathaway and British Gas. There, he refined his business acumen—learning to scale operations, analyze markets, and navigate complex environments—while also pursuing music production as a creative discipline. These experiences shaped a measured, analytical thinker with a strong creative edge.
Upon returning to Cabo, Zon purchased his childhood home and reimagined it as a refined six-bedroom residence that became the #1 Airbnb property in Cabo, demonstrating his ability to merge deep local knowledge with international business perspective. Having witnessed Cabo’s transformation from a quiet village into a global luxury destination, Zon brings a rare, long-term view of the market—one grounded in lived experience rather than short-term trends.
Today, Zon Murray serves as a trusted real estate advisor, offering clients an informed, discreet, and strategic approach to Cabo San Lucas real estate. His work is rooted in education, transparency, and long-term thinking, helping clients understand not only where to invest, but why. For Zon, Cabo is more than a market—it is home, and that connection shapes every advisory relationship he builds.
My Mission
My mission is to guide discerning clients to Cabo’s finest estates, offering exclusive access, personalized service, and the absolute confidence of working with a trusted local advisor.
Vision
To redefine luxury real estate in Cabo by setting a new standard of trust, discretion, and personalized service—creating exceptional experiences and lasting value for every client.
Your Cabo Luxury Real Estate Advisor
With over four decades rooted in Cabo San Lucas, Cabo Coastal operates as a private real estate advisory and market-intelligence platform led by Zon Murray, a licensed real estate agent affiliated with Diamante Realtors. The advisory is defined by deep local knowledge, disciplined market insight, and absolute discretion, offering a highly personalized experience for discerning clients exploring luxury real estate opportunities in Los Cabos.
Cabo Coastal focuses on providing strategic guidance related to exclusive estates, distinctive villas, and rare property opportunities across Cabo San Lucas and the most sought-after communities in Los Cabos. While Cabo Coastal does not publicly advertise listings or operate as a brokerage, clients may be introduced—through private consultation—to properties made available by Diamante Realtors or by other trusted agents and brokerages, where appropriate.
Through an extensive private network, Cabo Coastal facilitates access to confidential opportunities and introduces clients to leading local professionals, including real estate attorneys, architects, contractors, and financial advisors. Advisory support is deliberate and comprehensive, assisting clients in understanding negotiations, due diligence considerations, relocation factors, and long-term ownership strategy. Where relevant, clients may also receive insight into the broader Cabo lifestyle, including education, private clubs, yachting, and long-term investment considerations.
The Cabo Coastal approach is measured, discreet, and uncompromising in detail. Every engagement is guided by integrity, precision, and a long-term perspective—supporting informed decision-making while ensuring that all real estate services, representation, and transactions are conducted exclusively through Diamante Realtors.
How Cabo Coastal Works
Cabo Coastal is an independent real estate advisory created for buyers and investors seeking clarity in the Los Cabos market before engaging in formal representation.
The platform operates upstream of the transaction, providing insight into location dynamics, ownership structures, lifestyle positioning, and long-term market context — areas that are often overlooked in traditional listing-driven environments.
Advisory guidance provided by Cabo Coastal does not create an exclusive agency relationship.
The Advisory Layer
Cabo Coastal provides objective, independent guidance focused on:
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Location analysis and lifestyle alignment
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Ownership structures, restrictions, and long-term considerations
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Market context beyond listings and promotional materials
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Strategic alignment between buyer objectives and property suitability
Advisory insights may be based on publicly available information, professional experience, and market observation, and are provided for informational purposes only.
This advisory phase is designed to help clients make informed, confident decisions without pressure or premature commitments.
Transition to Representation
Cabo Coastal is intentionally structured as an advisory platform and does not independently process real estate transactions.
When a client elects to proceed with representation — whether directly with Zon Murray or through a recommended licensed professional — Cabo Coastal’s advisory role concludes, and the transaction moves fully into a licensed brokerage framework.
All real estate transactions, negotiations, contracts, and closings are conducted through Diamante Realtors, with Zon Murray acting as the licensed real estate agent when representing clients directly, ensuring full legal compliance and professional brokerage standards.
Clients retain full discretion in selecting representation and determining how to proceed.
Referrals & Introductions
In certain cases, Cabo Coastal may recommend or introduce clients to other licensed real estate professionals or brokerages when this is deemed to be in the client’s best interest.
Once a referral is made, representation, fiduciary responsibility, and transaction execution rest solely with the receiving licensed agent or brokerage, and Cabo Coastal does not participate in negotiations, contract management, or transaction oversight.
Why This Model Exists
Los Cabos is a nuanced market where pricing, zoning, ownership structures, and long-term implications are not always immediately visible — even at the luxury level.
By clearly separating advisory guidance from transaction execution, Cabo Coastal offers:
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Greater transparency
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Reduced conflicts of interest
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Clearer role definition
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Discreet, client-first guidance
This structure is intentional and designed for buyers who value context over marketing, clarity over noise, and a disciplined, professional process.
Cabo Coastal exists to help clients understand what they are buying, why it matters, and how it fits — before a transaction begins.
Advisory Structer & Brockerage Relatioship
Cabo Coastal does not charge clients any advisory or consulting fees.
What Cabo Coastal Does Not Do
Cabo Coastal does not act as a licensed real estate brokerage and does not represent buyers or sellers in real estate transactions.
Cabo Coastal does not list properties, negotiate contracts, draft purchase agreements, or handle escrow, deposits, or closings.
Cabo Coastal does not provide legal, tax, or financial advice, nor does it replace the role of qualified attorneys, accountants, or fiduciaries.
Cabo Coastal does not guarantee pricing, availability, investment performance, or future market outcomes. All market commentary is informational and based on publicly available data and professional experience.
Cabo Coastal does not list properties, negotiate contracts, draft purchase agreements, or handle escrow, deposits, or closings.