Los Cabos Regional Real Estate Market Profile

2025 Market Report Summary

Todos Santos continues to rise as one of Baja California Sur’s most sought-after destinations for lifestyle buyers and investors. Offering a unique blend of bohemian atmosphere, surf culture, and affordable luxury, the town provides an alternative to Cabo San Lucas with natural beauty, a thriving art scene, and eco-tourism development.

Key Insights for 2025:

Real Estate Growth: Property prices have risen by 15% annually, with average asking price at $649,000 USD.

Strong Demand: The market remains accessible, with entry-level homes ranging from $100,000–$400,000 USD.

Airbnb Performance: Annual revenue for STR hosts averages $25,070 USD with an ADR of ~$280 USD and 34.6% occupancy rate.

Eco-Tourism and Wellness: The growth of wellness retreats and eco-tourism projects is driving interest in sustainable living and attracting eco-conscious buyers.

Buyer Demographics: The town is popular with middle-class families, retirees, digital nomads, and investors looking for a coastal lifestyle and affordable luxury.

Outlook:

As Todos Santos develops, its appeal continues to grow, positioning it as the next big destination for those seeking affordable luxury and unique culture in Baja.

Zon Murray

Founder of Cabo Coastal